Customer Satisfaction Towards Technology

Name: Customer Satisfaction Towards Technology
Brand: VDM Verlag
SKU: 9783639334272
Price: 254.12 RON
Availability: InStock

Autor: Kausar Khawaja

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Legare: Carte broșată

Editura: VDM Verlag

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254.12 lei

In Pakistan a tremendous rise in the usage of ATM has been seen. This could be because of more ATMs...

Informații despre carte

Autor

Kausar Khawaja

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

EAN

9783639334272

ISBN

3639334272

Enbook ID

06840099

Editura

VDM Verlag

Greutate

113

Dimensiuni

152 x 229 x 4

Descriere completă

In Pakistan a tremendous rise in the usage of ATM has been seen. This could be because of more ATMs installed in near by vicinity and the interconnectivity of all banks also facilitates customers to withdraw cash from ATMs of other banks. Present study was conducted in which Quantitative data was collected through Questionnaires and interviews from Telecom sector, Entrepreneurs and Universities. Qualitative data was collected through past literature and bank reports. Review of the literature and 80% respondents suggested that only Factors: Benefit and Relationship have a positive impact on customer satisfaction. It was also investigated that customers of different age groups, Education level and Occupation view technology differently,according to their usage and need. Current research proposes a conceptual model that can be used by the organizations for exploring the customer satisfaction towards technology.

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