Carte Customer Relationship Management V. Kumar

Customer Relationship Management

Concept, Strategy, and Tools

Limbă: engleză
Legare: Carte broșată
Disponibilitate: La editor doar la comandă
Expediem în 17-27 zile
380.14 lei
This book closely examines the strategic and tactical aspects of customer relationship management as...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2019
Pagini
411
EAN
9783662585542
ISBN
9783662585542
Enbook ID
22369547
Greutate
1127
Dimensiuni
178 x 254 x 21

Descriere completă

This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

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