Customer Relationship Management in Islamic Perspectives

Name: Customer Relationship Management in Islamic Perspectives
Brand: LAP Lambert Academic Publishing
SKU: 9786202199278
Price: 192.14 RON
Availability: InStock

Autor: Inggang Perwangsa Nuralam

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

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192.14 lei

Customer relationship management (CRM) is an approach to managing a company's interaction with curre...

Informații despre carte

Autor

Inggang Perwangsa Nuralam

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

EAN

9786202199278

Enbook ID

18738295

Editura

LAP Lambert Academic Publishing

Greutate

155

Dimensiuni

150 x 220 x 6

Descriere completă

Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential customers. It is to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. The key successful of CRM is founded on trust, commitment, shared goals, and mutual benefits, while people, process, values, and images are the key principles of CRM. According to the key of successful and the key principles of CRM, the organization can create strategic relationship implementation through five core elements (structure, staff, style, systems, and schemes) of strategic CRM. This book will explore the nature of CRM in context of business organization and offers a religious perspective relating to organization and management. Also, we can look into the fact that when organization applying CRM based on religious context, it creates unique atmosphere of business activities and make it differs than other organizations.

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Customer Relationship Management in Islamic Perspectives

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