Carte Customer Knowledge Management Soumit Sain

Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
270.62 lei
Customer focus is the most important challenge of the future. Providing good customer service depend...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2014
Pagini
207
EAN
9783319050584
ISBN
3319050583
Enbook ID
02432672
Greutate
492
Dimensiuni
159 x 243 x 18

Descriere completă

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.

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