Customer Intelligence - From Data to Dialogue

Name: Customer Intelligence - From Data to Dialogue
Brand: John Wiley & Sons Inc
SKU: 9780470018583
Price: 361.4 RON
Availability: InStock

Autor: S. Kelly

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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361.40 lei

Developed from the authors' experience working with firms seeking to build better business intellige...

Informații despre carte

Autor

S. Kelly

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2005

Pagini

276

EAN

9780470018583

ISBN

0470018585

Enbook ID

04878534

Editura

John Wiley & Sons Inc

Greutate

536

Dimensiuni

152 x 232 x 20

Descriere completă

Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

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