Carte Customer-Centric Marketing Neil Richardson

Customer-Centric Marketing

Limbă: engleză
Legare: Carte broșată
Editura: Kogan Page Ltd
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
213.21 lei
There are two major parallel challenges facing businesses today: how to adapt to the changes of frag...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2015
Pagini
256
EAN
9780749472092
ISBN
074947209X
Enbook ID
05188777
Editura
Greutate
398
Dimensiuni
156 x 235 x 15

Descriere completă

There are two major parallel challenges facing businesses today: how to adapt to the changes of fragmenting markets, hyper-competition and over-supply; and how to grow a business whilst practising recognisably sustainable practices. To address these challenges companies must seek to add customer-value. Customer-centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value leading to improved customer satisfaction, better professional relationships and increased effectiveness.

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