Culturally Customized Web Site

Name: Culturally Customized Web Site
Brand: Taylor & Francis Ltd
SKU: 9781138136151
Price: 1262.0 RON
Availability: InStock

Autor: Nitish Singh, Arun Pereira

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Legare: Copertă tare

Editura: Taylor & Francis Ltd

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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of in...

Informații despre carte

Autor

Nitish Singh, Arun Pereira

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2016

Pagini

176

EAN

9781138136151

ISBN

9781138136151

Enbook ID

10056831

Editura

Taylor & Francis Ltd

Greutate

490

Dimensiuni

152 x 229

Descriere completă

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

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