CSR Communication in the Media

Name: CSR Communication in the Media
Brand: Springer International Publishing
SKU: 9783031189784
Price: 889.67 RON
Availability: InStock

Autor: René Schmidpeter, Lars Rademacher

Limbă:

Legare: Carte broșată

Editura: Springer International Publishing

Disponibilitate: În depozitul extern

Expediem în 5-8 zile

889.67 lei

Corporate social responsibility (CSR) is an established management focus of today's companies and or...

Informații despre carte

Autor

René Schmidpeter, Lars Rademacher

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2024

Pagini

256

EAN

9783031189784

ISBN

3031189787

Enbook ID

45322530

Editura

Springer International Publishing

Greutate

394

Dimensiuni

155 x 235 x 15

Descriere completă

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored.

This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

CSR Communication in the Media

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Strategic Brand Management

Impartial History of the Late war. Deduced From the Committing of Hostilities in 1749, to the Signing of the Definitive Treaty of Peace in 1763

Gonif

Hunter x Hunter, Vol. 37

Design and Development of Metal-Forming Processes and Products Aided by Finite Element Simulation

Large Optical Telescopes and James Webb Space Telescope

Help for the Helper

Accidental Olympian

Social Business Models in the Digital Economy

Lonely Planet Naples, Pompeii & the Amalfi Coast

History of Corporate Finance: Developments of Anglo-American Securities Markets, Financial Practices, Theories and Laws Vol 1

A Survey of the Ninth Judicial District of Wisconsin.

Solutions of Examples in Conic Sections

Today! 3 Teacher's Book and DVD Pack

What A Lucky Boy

Foundations of Knowledge, in Three Parts

The Millionaire Fastlane

One Year Book of Psalms-Nlt

Charters of Glastonbury Abbey

Kimi ni Todoke: From Me to You, Vol. 7

Hairy Maclary's Rumpus At The Vet

Clienții care au cumpărat această carte au mai cumpărat și

RAICES EN LA TIERRA ARTE ROMANICO EN LOS

¿TE ACARICIO EL ALMA? ( CD) 3ªED