Cruise Business Development

Name: Cruise Business Development
Brand: Springer International Publishing AG
SKU: 9783319273518
Price: 825.37 RON
Availability: InStock

Safety, Product Design and Human Capital

Autor: Alexis Papathanassis

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Legare: Copertă tare

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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825.37 lei

This§book addresses innovation management and product development in the cruise§tourism industry. It...

Informații despre carte

Autor

Alexis Papathanassis

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2016

Pagini

278

EAN

9783319273518

ISBN

3319273515

Enbook ID

02836517

Editura

Springer International Publishing AG

Greutate

592

Dimensiuni

242 x 166 x 22

Descriere completă

This§book addresses innovation management and product development in the cruise§tourism industry. It explains how experience management has evolved from a§strictly company-level, product- or service-focused tactical task to an§industry-wide strategic challenge, and analyses the role of intangible§reputational aspects of cruise experiences, as well as peripheral components§and stakeholders, as increasingly important factors for customer acquisition§and retention. Safety and risk issues are a central theme, as well as the§cruise sector's environmental and socio-economic impacts. Lastly, the book considers§the increasing size of cruise vessels and the accompanying standardisation of§facilities and itineraries, in conjunction with the hybridisation of cruise§passengers in connection with expanding the competitive boundaries and intensity§of competition in the cruise sector. The book approaches these issues as more§than a mere public relations campaign, recognising the fact that they have since§become the very essence of strategic cruise business development.

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Cruise Business Development

Safety, Product Design and Human Capital

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