Crisis Communication

Name: Crisis Communication
Brand: Birkhauser Verlag AG
SKU: 9783319972558
Price: 342.81 RON
Availability: InStock

A Stakeholder Approach

Autor: Martin N. Ndlela

Limbă:

Legare: Copertă tare

Editura: Birkhauser Verlag AG

Disponibilitate: În depozitul extern

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342.81 lei

This timely book explores crises as an inevitable part of modern society, which causes ramifications...

Informații despre carte

Autor

Martin N. Ndlela

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2018

Pagini

160

EAN

9783319972558

ISBN

3319972553

Enbook ID

19745235

Editura

Birkhauser Verlag AG

Greutate

354

Dimensiuni

217 x 156 x 12

Descriere completă

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

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Crisis Communication

A Stakeholder Approach

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