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Carte Creativity and Advertising Andrew McStay

Creativity and Advertising

Autor: Andrew McStay
Limbă: engleză
Legare: Carte broșată
Editura: Taylor & Francis Ltd
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
316.44 lei
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that...

Informații despre carte

Autor
Andrew McStay
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2013
Pagini
186
EAN
9780415519557
ISBN
0415519551
Enbook ID
01296547
Editura
Taylor & Francis Ltd
Greutate
300
Dimensiuni
157 x 231 x 11

Descriere completă

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver

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