Carte Creative Marketing Ruth Rentschler

Creative Marketing

An Extended Metaphor for Marketing in a New Age

Limbă: engleză
Legare: Copertă tare
Editura: Palgrave USA
Disponibilitate: În depozitul extern în cantități mici
Expediem în 11-15 zile
582.21 lei
Creative Marketing has been written in response to the continued failure to address the theory/pract...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2005
Pagini
161
EAN
9781403941909
ISBN
1403941904
Enbook ID
04776319
Editura
Greutate
375
Dimensiuni
140 x 216 x 15

Descriere completă

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

S-ar putea să te intereseze

223.96 lei

Graffiti School

Chris Ganter
98.15 lei

Crossing the Chasm

Geoffrey A Moore
103.80 lei

Supernatural

SALVADOR DELAROSA
105.22 lei

Reviews

Oscar Wilde
122.06 lei
74.34 lei
48.31 lei
69.70 lei

Clienții care au cumpărat această carte au mai cumpărat și

Neurologia clinica

Esteban Cheng-Ching
821.21 lei
55.48 lei