Creative Economy

Name: Creative Economy
Brand: Penguin Books
SKU: 9780141977034
Price: 75.52 RON
Availability: InStock

Autor: John Howkins

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Editura: Penguin Books

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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas...

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Autor

John Howkins

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

304

EAN

9780141977034

ISBN

0141977035

Enbook ID

01991340

Editura

Penguin Books

Greutate

230

Dimensiuni

128 x 198 x 18

Descriere completă

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

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