Creative Conversations

Name: Creative Conversations
Brand: LAP Lambert Academic Publishing
SKU: 9783659928178
Price: 239.7 RON
Availability: InStock

An Integrative Approach to Co-Creativity

Autor: Joanna Samuel

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Editura: LAP Lambert Academic Publishing

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"Creative Conversations" focuses on how discourse structures within the co-creative relationship are...

Informații despre carte

Autor

Joanna Samuel

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

116

EAN

9783659928178

ISBN

3659928178

Enbook ID

14167515

Editura

LAP Lambert Academic Publishing

Greutate

189

Dimensiuni

150 x 220 x 7

Descriere completă

"Creative Conversations" focuses on how discourse structures within the co-creative relationship are formed during a business-to-business relationship. Whilst this book is not about 'creativity' in the usual sense of the word, "Creative Conversations" delineates, defines and evaluates the processes, structures and relationships which support the creation of marketing material. The book also observes how perception of the target audience differs. Perception Integration (TM) (a new model created by the author) observes and measures the path of alignment between a business and their audience. It can be used to gain an insight into how this distance makes a difference to perceptions which has the potential to affect the end result. Co-creativity also encompasses stakeholder and relationship management in the field of marketing and communications, but this book delves deeper into the factors that create a successful output by analysing the relationship and channels used to mediate concepts and visions between two businesses. In essence; if the co-creative relationship is quantifiable, then there are varying factors that lead to successful collaborations which can be measured.

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Creative Conversations

An Integrative Approach to Co-Creativity

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