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Creative 4Cast

Name: Creative 4Cast
Brand: LID Publishing
SKU: 9781907794278
Price: 87.16 RON
Availability: InStock

A New Solution for the Future of Advertising

Autor: Emanuele Nenna

Limbă:

Legare: Copertă tare

Editura: LID Publishing

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

87.16 lei

Advertising has always had a clear objective: to promote the sales of a product. The success of an a...

Informații despre carte

Autor

Emanuele Nenna

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2012

Pagini

160

EAN

9781907794278

ISBN

1907794271

Enbook ID

05028135

Editura

LID Publishing

Greutate

227

Dimensiuni

138 x 216 x 20

Descriere completă

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

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Creative 4Cast

A New Solution for the Future of Advertising

Informații despre carte

Descriere completă

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