Creating Value with Data Analytics in Marketing
Autor:
Peter C. Verhoef, Edwin Kooge, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Jaap E. Wieringa
Disponibilitate:
În depozitul extern
Expediem în 9-15 zile
389.21
lei
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien...