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Carte Creating Powerful Brands Leslie de Chernatony

Creating Powerful Brands

Autor: Leslie de Chernatony
Limbă: engleză
Legare: Copertă tare
Editura: Taylor & Francis Ltd
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
1 485.53 lei
This has long been the one book that students can rely on to get them thinking critically and strate...

Informații despre carte

Autor
Leslie de Chernatony
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2017
Pagini
510
EAN
9781138440906
ISBN
9781138440906
Enbook ID
17871025
Editura
Taylor & Francis Ltd
Greutate
1480
Dimensiuni
241 x 198 x 38

Descriere completă

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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