Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Taylor & Francis Ltd
SKU: 9781856178495
Price: 436.76 RON
Availability: InStock

Autor: Leslie de Chernatony

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Legare: Carte broșată

Editura: Taylor & Francis Ltd

Disponibilitate: În depozitul extern

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436.76 lei

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 st...

Informații despre carte

Autor

Leslie de Chernatony

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

496

EAN

9781856178495

ISBN

1856178498

Enbook ID

04301027

Editura

Taylor & Francis Ltd

Greutate

940

Dimensiuni

190 x 235 x 28

Descriere completă

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 students in Europe studying marketing will never understand their subject without knowing how branding works. This is THE definitive introductory textbook in this crucial topic, an already hugely respected title and big seller in the field. It comes highly illustrated with over 50 brand-new, real examples of influential marketing campaigns. The rigor of this book is balanced with learning outcomes, summaries, case studies and activities: even novices to the world of branding can rely on this book to get them up to speed. This is the book that lecturers rely on to get their students thinking critically and strategically about brand.

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