Carte Create-ing Business Saumya Pant

Create-ing Business

Autor: Saumya Pant
Limbă: engleză
Legare: Carte broșată
Editura: Examicus Verlag
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
254.12 lei
Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Ma...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
166
EAN
9783869432946
ISBN
3869432942
Enbook ID
05309807
Editura
Greutate
222
Dimensiuni
148 x 210 x 10

Descriere completă

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

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