Correct Facebook Tracking in 2021

Name: Correct Facebook Tracking in 2021
Brand: Independently Published
SKU: 9798549518599
Price: 55.03 RON
Availability: InStock

How to set up Facebook tracking as accurately as possible despite the new iOS update.

Autor: Saris Wolfgang Saris

Limbă:

Legare: Carte broșată

Editura: Independently Published

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

55.03 lei

In this book, we'll show you how to set up your tracking as accurately as possible so you can proper...

Informații despre carte

Autor

Saris Wolfgang Saris

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2021

Pagini

EAN

9798549518599

ISBN

854951859Y

Enbook ID

37017443

Editura

Independently Published

Greutate

Dimensiuni

152 x 229 x 2

Descriere completă

In this book, we'll show you how to set up your tracking as accurately as possible so you can properly measure your business success and make the right decisions.

After Facebook's ad revenue grew to over 45% in the first three months of 2021, bringing it to over $25 billion, Facebook is currently struggling with a major issue that could severely limit further growth in the ad revenue space. The new iOS 14.5 update, which includes a feature ("ATT - App Tracking Transparency") that makes it child's play for iPhone and iPad users to stop apps from tracking them. Facebook expected the changes to iOS to have an immediate impact, and that's exactly what happened.

Facebook has introduced "Aggregated Event Measurement (AEM)" for this purpose. The AEM is supposed to be a new way of measuring campaign performance.

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Correct Facebook Tracking in 2021

How to set up Facebook tracking as accurately as possible despite the new iOS update.

Informații despre carte

Descriere completă

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