Corporate Purpose

Name: Corporate Purpose
Brand: Taylor & Francis Ltd
SKU: 9781138056527
Price: 1142.16 RON
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Autor: BASU

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Editura: Taylor & Francis Ltd

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Originally published in 1999 after a decade of research and extensive interviews with some of Toyota...

Informații despre carte

Autor

BASU

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2017

Pagini

344

EAN

9781138056527

ISBN

9781138056527

Enbook ID

15856909

Editura

Taylor & Francis Ltd

Greutate

453

Dimensiuni

156 x 234

Descriere completă

Originally published in 1999 after a decade of research and extensive interviews with some of Toyota''s top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota''s purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.

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