Corporate Foresight

Name: Corporate Foresight
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783790826258
Price: 1009.51 RON
Availability: InStock

Towards a Maturity Model for the Future Orientation of a Firm

Autor: René Rohrbeck

Limbă:

Legare: Copertă tare

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern

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Have you ever wondered why even large companies fail when faced with changes in their environment? W...

Informații despre carte

Autor

René Rohrbeck

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2010

Pagini

220

EAN

9783790826258

ISBN

3790826251

Enbook ID

01738254

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

514

Dimensiuni

163 x 243 x 22

Descriere completă

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, René Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

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Corporate Foresight

Towards a Maturity Model for the Future Orientation of a Firm

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