Copywriting

Successful Writing for Design, Advertising and Marketing

Autor: Mark Shaw

Limbă:

Legare: Carte broșată

Editura: Laurence King Publishing

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

199.26 lei

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can e...

Informații despre carte

Autor

Mark Shaw

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

240

EAN

9781780670003

ISBN

1780670001

Enbook ID

01221946

Editura

Laurence King Publishing

Greutate

644

Dimensiuni

247 x 171 x 20

Descriere completă

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Copywriting

Successful Writing for Design, Advertising and Marketing

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și