CoolSearch

Keeping Your Organization In Touch and On the Edge...

Autor: Michel Syrett, Jean Lammiman

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Legare: Carte broșată

Editura: John Wiley and Sons Ltd

Disponibilitate: În depozitul extern

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There never has been a time when changes in taste, social outlook and lifestyle have been faster and...

Informații despre carte

Autor

Michel Syrett, Jean Lammiman

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2004

Pagini

248

EAN

9781841124308

ISBN

1841124303

Enbook ID

05094665

Editura

John Wiley and Sons Ltd

Greutate

406

Dimensiuni

167 x 233 x 20

Descriere completă

There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties--somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street--wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and La Oreal and their championing the latest trends and thinking are throughout the book. Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business Schoola s Costas Markides, Strategosa s Gary Hamel and Inseada s W Chan Kim and Renee Mauborgne.

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CoolSearch

Keeping Your Organization In Touch and On the Edge...

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