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Carte CONTROL THE BRAND RUBEN ALCOBA

CONTROL THE BRAND

How to Build, Protect, and Scale a Business That Dominates Its Market

Autor: RUBEN ALCOBA
Limbă: engleză
Legare: Carte broșată
Editura: Alcoba Law Group PA
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
103.14 lei
Most businesses think trademarks are protection.They're wrong.If competitors can enter your market,i...

Informații despre carte

Autor
RUBEN ALCOBA
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2026
Pagini
154
EAN
9798994587232
Enbook ID
52866057
Editura
Alcoba Law Group PA
Greutate
216
Dimensiuni
152 x 229 x 8

Descriere completă

Most businesses think trademarks are protection.
They're wrong.

If competitors can enter your market,
if your pricing is slipping,
or your brand feels out of your control-
you don't have a trademark problem.

You have a control problem.

A trademark is not just protection.
It is the system that determines who can sell your product, how your brand is perceived, and how your business is valued.

In Control the Brand, intellectual property attorney Ruben Alcoba shows you how to:

  • keep competitors out
  • protect pricing power
  • scale without losing control

This is not a legal guide.
It is a strategy.

You can build a brand.
Or you can control it.