Content is Currency

Name: Content is Currency
Brand: John Murray Press
SKU: 9781857885736
Price: 114.75 RON
Availability: PreOrder

Developing Powerful Content for Web and Mobile

Autor: Jon Wuebben

Limbă:

Legare: Carte broșată

Editura: John Murray Press

Disponibilitate: Retipărire preconizată

Termenul este necunoscut

114.75 lei

In the digital age, content is no longer confined to the written page. It is spread across web and m...

Informații despre carte

Autor

Jon Wuebben

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

296

EAN

9781857885736

ISBN

1857885732

Enbook ID

04446066

Editura

John Murray Press

Greutate

410

Dimensiuni

156 x 227 x 20

Descriere completă

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn what types of content best suit your specific business, market, and industry; how key content tactics influence search engine rankings and sales conversion; how to leverage social media to connect with your target market; and how to merge the many elements of your web presence. Content is Currency can teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

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Content is Currency

Developing Powerful Content for Web and Mobile

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