Consuming Instinct

Name: Consuming Instinct
Brand: Prometheus Books
SKU: 9781633886438
Price: 91.88 RON
Availability: InStock

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Autor: Gad Saad, David M. Buss

Limbă:

Legare: Carte broșată

Editura: Prometheus Books

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

91.88 lei

In this highly informative and entertaining book, the founder of the vibrant new field of evolutiona...

Informații despre carte

Autor

Gad Saad, David M. Buss

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2020

Pagini

374

EAN

9781633886438

ISBN

1633886433

Enbook ID

25045634

Editura

Prometheus Books

Greutate

634

Dimensiuni

229 x 153 x 27

Descriere completă

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și