Consumers & Services

Autor: Mark Gabbott, Gillian Hogg

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Legare: Carte broșată

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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413.33 lei

Increasing attention has been paid in recent years to the marketing of services. This has been promp...

Informații despre carte

Autor

Mark Gabbott, Gillian Hogg

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1998

Pagini

284

EAN

9780471962694

ISBN

0471962694

Enbook ID

04894947

Editura

John Wiley & Sons Inc

Greutate

458

Dimensiuni

165 x 230 x 18

Descriere completă

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features aeo a synthesis of current literature in the areas of consumer behaviour and services marketing aeo a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail aeo internationally authored cases from US, Scandinavia, and Europe "This looks like an interesting book that will fit well into two increasingly popular subject areas." Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." B. R. Lewis

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