Carte Consumer Research for Museum Marketers Margot A. Wallace

Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
233.64 lei
What museum does not want insight into what its visitors and potential visitors are looking for? Nea...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2010
Pagini
160
EAN
9780759118096
ISBN
0759118094
Enbook ID
04910811
Greutate
304
Dimensiuni
154 x 227 x 12

Descriere completă

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

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