Consumer Research for Museum Marketers

Name: Consumer Research for Museum Marketers
Brand: AltaMira Press,U.S.
SKU: 9780759118089
Price: 632.41 RON
Availability: InStock

Audience Insights Money Can't Buy

Autor: Margot A. Wallace

Limbă:

Legare: Copertă tare

Editura: AltaMira Press,U.S.

Disponibilitate: În depozitul extern

Expediem în 10-18 zile

632.41 lei

What museum does not want insight into what its visitors and potential visitors are looking for? Nea...

Informații despre carte

Autor

Margot A. Wallace

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2010

Pagini

160

EAN

9780759118089

ISBN

0759118086

Enbook ID

04910810

Editura

AltaMira Press,U.S.

Greutate

418

Dimensiuni

157 x 241 x 16

Descriere completă

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

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Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

Informații despre carte

Descriere completă

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