Consumer Ethnocentrism and Animosity

Name: Consumer Ethnocentrism and Animosity
Brand: VDM Verlag
SKU: 9783639285130
Price: 404.77 RON
Availability: InStock

Young People View in a Globalising World

Autor: Saeb Al Ganideh

Limbă:

Legare: Carte broșată

Editura: VDM Verlag

Disponibilitate: La editor doar la comandă

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404.77 lei

Developing economies represent the next great opportunity for global growth, and consumers there are...

Informații despre carte

Autor

Saeb Al Ganideh

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

336

EAN

9783639285130

ISBN

3639285131

Enbook ID

06835669

Editura

VDM Verlag

Greutate

494

Dimensiuni

152 x 229 x 19

Descriere completă

Developing economies represent the next great opportunity for global growth, and consumers there are expected to start to enjoy an ever increasing range of foreign products. Most consumers all over the world are familiar with more products and brands as countries all around the world are agreeing on international agreements to remove tariff barriers. However, countries are trying to establish non- tariff barriers to protect their national products. Consumer ethnocentrism appears to be one of the most enduring types of non-tariff barrier. The American wars against Afghanistan in 2001 and against Iraq in 2003 gave raise to anti-American feeling in the Middle East and North Africa. Feelings of animosity (general, military and economic) may lead to reluctance or unwillingness to purchase goods sourced from the aggressor country. Companies which are linked with a country whose military, economic, or political histories are controversial must measure levels of animosity in targeted markets. Perhaps, knowledge of feelings of animosity among consumers in international markets can help marketing managers to develop more effective marketing strategies.

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Consumer Ethnocentrism and Animosity

Young People View in a Globalising World

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Descriere completă

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