Carte Consumer Driven Electronic Transformation Georgios I. Doukidis

Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
595.73 lei
The book focuses on the emerging techniques and technologies for supply chain management and collabo...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2010
Pagini
257
EAN
9783642061493
ISBN
3642061494
Enbook ID
01651432
Greutate
415
Dimensiuni
155 x 235 x 15

Descriere completă

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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