Consumer Democracy

Name: Consumer Democracy
Brand: Cambridge University Press
SKU: 9780521545242
Price: 192.35 RON
Availability: InStock

The Marketing of Politics

Autor: Margaret Scammell

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Editura: Cambridge University Press

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This book argues that marketing is inherent in competitive democracy, explaining how we can make the...

Informații despre carte

Autor

Margaret Scammell

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

234

EAN

9780521545242

ISBN

0521545242

Enbook ID

02034587

Editura

Cambridge University Press

Greutate

288

Dimensiuni

141 x 217 x 14

Descriere completă

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.

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