Carte Consumer Behaviour John O Shaughnessy

Consumer Behaviour

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
315.56 lei
Drawing on the unique academic and professional experience of its author, Consumer Behavior explores...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
536
EAN
9781137003768
ISBN
1137003766
Enbook ID
01212724
Greutate
802
Dimensiuni
158 x 229 x 23

Descriere completă

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.

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