Consumer Behavior in Practice

Name: Consumer Behavior in Practice
Brand: Springer, Berlin
SKU: 9783031509490
Price: 385.48 RON
Availability: InStock

Strategic Insights for the Modern Marketer

Autor: Eugene Y. Chan

Limbă:

Legare: Carte broșată

Editura: Springer, Berlin

Disponibilitate: În depozitul extern

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385.48 lei

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead...

Informații despre carte

Autor

Eugene Y. Chan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2024

Pagini

267

EAN

9783031509490

Enbook ID

45533666

Editura

Springer, Berlin

Greutate

446

Dimensiuni

155 x 235

Descriere completă

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss "work" in actual practice; and the relevance of digital and social media marketing.This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.

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Consumer Behavior in Practice

Strategic Insights for the Modern Marketer

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