Consumer Aesthetic Experience in a Retail Context

Name: Consumer Aesthetic Experience in a Retail Context
Brand: VDM Verlag
SKU: 9783639221688
Price: 328.64 RON
Availability: InStock

Pure, Popular, Modern, and Postmodern Aesthetic Experiences

Autor: Krittinee Nuttavuthisit

Limbă:

Legare: Carte broșată

Editura: VDM Verlag

Disponibilitate: În depozitul extern

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328.64 lei

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the phi...

Informații despre carte

Autor

Krittinee Nuttavuthisit

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

124

EAN

9783639221688

ISBN

3639221680

Enbook ID

06830000

Editura

VDM Verlag

Greutate

191

Dimensiuni

152 x 229 x 7

Descriere completă

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.

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Consumer Aesthetic Experience in a Retail Context

Pure, Popular, Modern, and Postmodern Aesthetic Experiences

Informații despre carte

Descriere completă

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