Complete Tradesman

Name: Complete Tradesman
Brand: Taylor & Francis Ltd
SKU: 9781859281697
Price: 1078.58 RON
Availability: InStock

Autor: Nancy Cox

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Legare: Copertă tare

Editura: Taylor & Francis Ltd

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Based on extensive research into diverse trade sources, this work takes issue with the resilient ste...

Informații despre carte

Autor

Nancy Cox

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2000

Pagini

288

EAN

9781859281697

ISBN

1859281699

Enbook ID

05119191

Editura

Taylor & Francis Ltd

Greutate

521

Dimensiuni

156 x 234

Descriere completă

Based on extensive research into diverse trade sources, this work takes issue with the resilient stereotype of the "dull" and "out of date" shopkeeper of the early modern period. The author shows that the retailing sector was, in fact, well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls and the response to novelty. By throwing light on subjects hitherto overlooked and challenging preoccupations with progress towards modern retailing systems, this study is intended to signal a new approach to the history of retailing. The focus in placed on asessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.

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Complete Tradesman

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