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Carte Complaint behaviour in a cultural comparison Sina Kratzer

Complaint behaviour in a cultural comparison

Autor: Sina Kratzer
Limbă: engleză
Legare: Carte broșată
Editura: KS OmniScriptum Publishing
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
261.88 lei
Increasing globalisation is leading to many companies doing more business abroad and, as a result, t...

Informații despre carte

Autor
Sina Kratzer
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2026
Pagini
52
EAN
9786209721274
ISBN
6209721273
Enbook ID
51459488
Editura
KS OmniScriptum Publishing
Greutate
85
Dimensiuni
152 x 229 x 3

Descriere completă

Increasing globalisation is leading to many companies doing more business abroad and, as a result, to companies having an online presence in other languages. Many companies are setting up Facebook pages for their corporate communications in languages other than the national language of their headquarters. These are often managed by employees at the company's headquarters who have a good command of the respective foreign language. Against this backdrop, the question arises as to whether cultural specifics can also be found on Facebook pages, or whether cultural boundaries based on belonging to a particular geographical area have become obsolete online due to the global accessibility of the internet. What implications does this have for corporate communications? The book explores this question by examining language on Facebook.