Carte Competitive Strategy Catherine A. Maritan

Competitive Strategy

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
4 263.57 lei
These two authoritative volumes are an essential guide to the most important research in the area of...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2011
Pagini
1312
EAN
9781848442320
Enbook ID
05104330
Greutate
2458
Dimensiuni
169 x 244 x 74

Descriere completă

These two authoritative volumes are an essential guide to the most important research in the area of competitive strategy. The first volume contains articles that contribute to the understanding of competitive effects at industry, firm, group and dyad levels. The second volume focuses more deeply on the competitive capabilities of individual firms, including those required to succeed in dynamic competitive environments. Together, these two volumes function both as an introduction to this research area for graduate students of strategic management, and as an ideal companion for academics and researchers seeking a broad overview of this important field.

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