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Carte Competitive Intelligence C. West

Competitive Intelligence

Autor: C. West
Limbă: engleză
Legare: Carte broșată
Editura: Palgrave Macmillan
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
284.68 lei
To beat your competitors you must know exactly what they are doing. It is impossible to put together...

Informații despre carte

Autor
C. West
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2001
Pagini
236
EAN
9781349418527
ISBN
1349418528
Enbook ID
13808556
Editura
Palgrave Macmillan
Greutate
454
Dimensiuni
155 x 235 x 15

Descriere completă

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

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