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Carte Competitive Intelligence and Business Strategy Love Ugbedeojo Okpeke

Competitive Intelligence and Business Strategy

Autor: Love Ugbedeojo Okpeke
Limbă: engleză
Legare: Carte broșată
Editura: LAP LAMBERT Academic Publishing
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
210.81 lei
The importance of competitive intelligence and its connection to business strategy is explored. The...

Informații despre carte

Autor
Love Ugbedeojo Okpeke
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2023
Pagini
52
EAN
9786206173243
ISBN
6206173240
Enbook ID
43705827
Editura
LAP LAMBERT Academic Publishing
Greutate
96
Dimensiuni
150 x 220 x 4

Descriere completă

The importance of competitive intelligence and its connection to business strategy is explored. The book emphasizes the significance of achieving a competitive advantage in today's competitive business environment.The resource-based approach is presented as a key framework for developing a sustainable competitive advantage. Highlighting the need for organizations to identify and evaluate their tangible and intangible resources. These resources, such as physical assets, financial capabilities, human capital, and intellectual property, play a crucial role in shaping an organization's competitive capabilities.Furthermore, it discusses the intersection between competitive intelligence and business strategy at the business level. Business-level strategies are essential for organizations to exploit their core competencies and gain a competitive advantage in specific product markets. The alignment of business-level strategies with functional-level strategies is crucial for achieving organizational goals.Overall, the book underscores the significance of competitive intelligence in shaping effective business strategies.

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