Communication Strategy

Name: Communication Strategy
Brand: Biblioscholar
SKU: 9781249911630
Price: 88.27 RON
Availability: InStock

Proper Structure Necessary But Not Sufficient

Autor: Alexander, Tom, Jr.

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Legare: Carte broșată

Editura: Biblioscholar

Disponibilitate: În depozitul extern

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88.27 lei

Researching whether properly structured organizations, at combatant commands, develop more effective...

Informații despre carte

Autor

Alexander, Tom, Jr.

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

EAN

9781249911630

ISBN

9781249911630

Enbook ID

08144994

Editura

Biblioscholar

Greutate

150

Dimensiuni

189 x 246 x 4

Descriere completă

Researching whether properly structured organizations, at combatant commands, develop more effective communication strategy is the purpose of this monograph. Proper structure is defined in current doctrine and key communication literature. Proper structure includes access, assessment, and capabilities. Senior military leaders argue doing the right thing is most important in communication strategy. This monograph argues that there is more to communication strategy than just doing the right thing. In order to analyze the complex issue of effective communication strategy, a systems approach is used. Effective is defined as educating, informing, and influencing target audiences to support American interests. The finding of this monograph is proper structure is necessary but not sufficient to develop effective communication strategy.

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Communication Strategy

Proper Structure Necessary But Not Sufficient

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Descriere completă

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