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Carte Communication Management Jakub Soviar

Communication Management

Autor: Jakub Soviar, Roman Vavrek
Limbă: engleză
Legare: Copertă tare
Editura: IntechOpen
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
617.22 lei
Communication Management is an edited volume of chapters written by scholars researching various are...

Informații despre carte

Autor
Jakub Soviar, Roman Vavrek
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2022
Pagini
164
EAN
9781839695117
ISBN
1839695110
Enbook ID
38621666
Editura
IntechOpen
Greutate
575
Dimensiuni
180 x 260 x 16

Descriere completă

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.

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