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Carte Communicating Strategy Phil Jones

Communicating Strategy

Autor: Phil Jones
Limbă: engleză
Legare: Copertă tare
Editura: Taylor & Francis Ltd
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
1 485.53 lei
If you don''t communicate your strategy in a way that your people understand and find compelling, ho...

Informații despre carte

Autor
Phil Jones
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2017
Pagini
198
EAN
9781138469891
ISBN
9781138469891
Enbook ID
17872266
Editura
Taylor & Francis Ltd
Greutate
530
Dimensiuni
170 x 245

Descriere completă

If you don''t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'' Phil Jones'' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

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