Communicating Genetics

Name: Communicating Genetics
Brand: Palgrave Macmillan
SKU: 9781137587787
Price: 566.93 RON
Availability: InStock

Visualizations and Representations

Autor: Han Yu

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Legare: Copertă tare

Editura: Palgrave Macmillan

Disponibilitate: În depozitul extern

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This book examines the visual representations used in the popular communication of genetics. Drawing...

Informații despre carte

Autor

Han Yu

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2017

Pagini

271

EAN

9781137587787

ISBN

1137587784

Enbook ID

16047678

Editura

Palgrave Macmillan

Greutate

4703

Dimensiuni

148 x 210 x 22

Descriere completă

This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.

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Communicating Genetics

Visualizations and Representations

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Descriere completă

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