Carte Communicating for Change: Connecting the Workplace Workplace with the Marketplace Roger D'Aprix

Communicating for Change: Connecting the Workplace Workplace with the Marketplace

Autor: Roger D'Aprix
Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
300.03 lei
Marshal support throughout your organization Develop a communications strategy that works for - not...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1996
Pagini
176
EAN
9780787901998
ISBN
0787901997
Enbook ID
04919793
Greutate
302
Dimensiuni
153 x 230 x 11

Descriere completă

Marshal support throughout your organization Develop a communications strategy that works for - not against - you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

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