Commercial Culture

Name: Commercial Culture
Brand: Oxford University Press Inc
SKU: 9780195090987
Price: 477.09 RON
Availability: InStock

The Mass Media System and the Public Interest

Autor: Leo Bogart

Limbă:

Legare: Copertă tare

Editura: Oxford University Press Inc

Disponibilitate: În depozitul extern

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A powerful critique of American mass communications by a scholar who is also an experienced practiti...

Informații despre carte

Autor

Leo Bogart

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1996

Pagini

396

EAN

9780195090987

ISBN

0195090985

Enbook ID

04513411

Editura

Oxford University Press Inc

Greutate

775

Dimensiuni

164 x 242 x 32

Descriere completă

A powerful critique of American mass communications by a scholar who is also an experienced practitioner, "Commercial Culture" scrutinizes the mass media system and shows how it might be improved. Bogart highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The appetite for media, Bogart argues, differs from other demands the market is left to satisfy because it shapes the public's character and values. In this work he calls for a coherent national media policy, respectful of the American tradition of free expression, and subject to vigorous public debate.

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Commercial Culture

The Mass Media System and the Public Interest

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