Carte Color Strategy Leslie Harrington

Color Strategy

Leveraging color to add and extract value in products and brands

Limbă: engleză
Legare: Carte broșată
Editura: VDM Verlag
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
436.31 lei
While color is the focus of many books, studies and§inquiries, only few attempt to understand how to...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2009
Pagini
220
EAN
9783639099614
ISBN
3639099613
Enbook ID
06818970
Editura
Greutate
327
Dimensiuni
152 x 229 x 13

Descriere completă

While color is the focus of many books, studies and§inquiries, only few attempt to understand how to§leverage color as a strategic lever. This research§examined the role color plays in product or brand§development, as well as, the practices and procedures§organizations employ to effectively devise and§execute a strategy to leverage color. It presupposed§that consumers have strong emotional associations to§color that are leverageable by firms. It therefore§explored how color professionals perceive consumers'§reaction to color in products and brands so as to§uncover how emotions can be tapped and engaged to add§and extract strategic value. In summary, this§research identified effective practices of color§strategy while uncovering gaps that need to be§attended to in order for firms to successfully employ§color in pursuit of strategic goals.

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