Collective Action in Organizations

Name: Collective Action in Organizations
Brand: Cambridge University Press
SKU: 9780521139632
Price: 192.27 RON
Availability: InStock

Interaction and Engagement in an Era of Technological Change

Autor: Bruce Bimber

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Legare: Carte broșată

Editura: Cambridge University Press

Disponibilitate: În depozitul extern

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192.27 lei

Challenging the notion that digital media render traditional, formal organizations irrelevant, this...

Informații despre carte

Autor

Bruce Bimber

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

240

EAN

9780521139632

ISBN

0521139635

Enbook ID

04449168

Editura

Cambridge University Press

Greutate

330

Dimensiuni

153 x 227 x 14

Descriere completă

Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

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Collective Action in Organizations

Interaction and Engagement in an Era of Technological Change

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Descriere completă

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