Collaborative Promotions

Name: Collaborative Promotions
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642133923
Price: 298.01 RON
Availability: InStock

Optimizing Retail Supply Chains with Upstream Informaton Sharing

Autor: Daniela Wiehenbrauk

Limbă:

Legare: Carte broșată

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern în cantități mici

Expediem în 13-18 zile

298.01 lei

Promotions are at the same time beloved and feared by both food retailers and branded goods manufact...

Informații despre carte

Autor

Daniela Wiehenbrauk

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

153

EAN

9783642133923

ISBN

3642133924

Enbook ID

01655957

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

570

Dimensiuni

155 x 235 x 13

Descriere completă

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand s sale. Feared because there is uncertainty about the competitors behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.§Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Informaton Sharing

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și